Transformers: Dark of the Moon official trailer

On October 1, 2009, Bay revealed that Transformers: Dark of the Moon had already gone into pre-production, and its planned release was back to its originally intended date of July 1, 2011, rather than 2012.[13] Due to the revived interest in 3-D technology brought in by the success of Avatar,[14] talks between Paramount, ILM, and Bay had considered the possibility of the next Transformers film being filmed in 3-D, and testing was performed to bring the technology into Bay's work.[15] Bay originally was not much interested in the format as he felt it did not fit his "aggressive style" of filmmaking, but he was convinced after talks with Avatar director James Cameron,[16] who even offered the technical crew from that film. Cameron reportedly told Bay about 3-D, "You gotta look at it as a toy, it's another fun tool to help get emotion and character and create an experience."[17] Bay was reluctant to film with 3-D cameras since in test he found them to be too cumbersome for his filming style, but he did not want to implement the technology in post production either since he was not pleased with the results.[18] In addition to using the 3-D Fusion camera rigs developed by Cameron's team,[17] Bay and the team spent nine months developing a more portable 3-D camera that could be brought into location.           watch more